Lamborghini Urus Price in UAE: A Deep Dive into Luxury at Dourado Luxury Car

The Lamborghini Urus, a groundbreaking fusion of supercar performance and SUV practicality, has redefined the luxury SUV segment since its introduction in 2017. In the UAE, a market synonymous with opulence and high-performance vehicles, the Urus has become a coveted choice among affluent buyers. Dourado Luxury Car, a premier dealership in Dubai, is a go-to destination for those seeking this Italian masterpiece. Explores the Lamborghini Urus price in UAE, its standout features, customization options, ownership costs, and why Dourado Luxury Car is the ideal place to acquire this iconic vehicle.

The Lamborghini Urus: A Super SUV Revolution
The Lamborghini Urus is not just an SUV; it’s the world’s first Super Sport Utility Vehicle, blending the raw power of a supercar with the versatility of an SUV. Powered by a 4.0-liter twin-turbo V8 engine, the Urus delivers 641 to 657 horsepower (depending on the model, such as the Urus S or Performante) and accelerates from 0 to 100 km/h in as little as 3.2 seconds, with a top speed of 305 km/h. Its aggressive design, featuring sharp lines, Y-shaped LED headlights, and a muscular stance, embodies Lamborghini’s iconic aesthetic. Inside, the Urus offers a luxurious cabin with premium leather, carbon fiber accents, and cutting-edge technology, making it a favorite in Dubai’s luxury-driven market.
The UAE, particularly Dubai, is a hub for luxury car enthusiasts, where vehicles like the Urus are not just modes of transport but statements of status and style. Dourado Luxury Car, located in the heart of Dubai, specializes in offering high-end vehicles, including the Lamborghini Urus, catering to buyers who demand exclusivity and performance.
Lamborghini Urus Price in the UAE: What to Expect
The price of a Lamborghini Urus in the UAE varies based on factors such as trim level, customization, and market conditions. At Dourado Luxury Car, buyers can expect the following price ranges for new and pre-owned models:
• New Lamborghini Urus (Base Model, Urus S): Starting at approximately AED 900,000 to AED 1,000,000. The Urus S, with its refined design and 657 horsepower, is priced competitively within the luxury SUV segment.
• Lamborghini Urus Performante: The high-performance variant, with enhanced aerodynamics and track-focused features, starts at around AED 1,550,000.
• Special Editions (e.g., Pearl Capsule, NOVITEC, Mansory): These exclusive models, featuring unique styling and performance upgrades, can range from AED 1,500,000 to over AED 2,000,000, depending on customization.
• Pre-Owned Lamborghini Urus: Used models at Dourado Luxury Car start at approximately AED 706,700, with prices varying based on mileage, condition, and specifications. For instance, a 2021 Urus Pearl Capsule Orange or a 2023 Performante in pristine condition can range from AED 750,000 to AED 1,200,000.
These prices reflect the Urus’s premium positioning, competing with rivals like the Bentley Bentayga, Porsche Cayenne Turbo, and Mercedes-AMG GLE 63, but standing out with its Lamborghini DNA and supercar-like performance.
Factors Influencing the Price
Several factors contribute to the Lamborghini Urus’s price at Dourado Luxury Car:
• Trim and Model: The Urus S offers a balance of luxury and performance, while the Performante prioritizes track-ready dynamics. Special editions like the NOVITEC Orange or Mansory Venatus, available at Dourado, command a premium due to their bespoke modifications and limited production.
• Customization Options: Lamborghini’s extensive personalization program allows buyers to tailor the Urus with unique paint colors, interior materials (e.g., Alcantara, perforated leather), and performance packages. At Dourado, options like 23-inch Taigete rims, carbon fiber accents, or a panoramic roof can add hundreds of thousands of dirhams to the price.
• Market Demand: The Urus’s popularity in Dubai, where luxury vehicles are a status symbol, sustains its high resale value. Pre-owned models at Dourado retain strong value due to the brand’s prestige and the UAE’s robust luxury car market.
• Additional Features: Features like the Advanced 3D Bang & Olufsen sound system, off-road modes, or the Park Assistance Package with Remote Park Assist, available on models at Dourado, increase the price but enhance the driving experience.
Why Choose Dourado Luxury Car?
Dourado Luxury Car stands out as a trusted dealership in Dubai, offering a curated selection of new and pre-owned Lamborghini Urus models. Here’s why it’s the ideal place to purchase a Urus:
• Extensive Inventory: Dourado offers a range of Urus models, from base trims to special editions like the Pearl Capsule Orange and NOVITEC Orange, ensuring buyers find their perfect match.
• Expert Guidance: The dealership’s knowledgeable team assists buyers through the purchasing process, from selecting specifications to arranging financing, ensuring a seamless experience.
• Quality Assurance: Pre-owned Urus models undergo rigorous inspections, and Dourado provides detailed service histories, giving buyers confidence in their investment.
• Competitive Pricing: While the Urus is a premium vehicle, Dourado offers competitive prices for both new and used models, with options to negotiate and explore financing plans.
• Dubai’s Luxury Hub: Located in Dubai, Dourado caters to the UAE’s affluent clientele, offering a showroom experience that matches the city’s extravagant lifestyle.

Cost of Ownership: Beyond the Purchase Price
Owning a Lamborghini Urus in the UAE involves more than the initial purchase price. Here are key expenses to consider:
• Insurance: Insuring a high-value vehicle like the Urus is costly, with premiums varying based on the driver’s profile and coverage. Comprehensive insurance is recommended, and buyers should compare quotes to secure competitive rates.
• Maintenance: Regular servicing, especially for a high-performance SUV, requires specialized parts and expertise. In the UAE, maintenance costs are higher due to the Urus’s advanced engineering, but Dourado offers access to Lamborghini-certified mechanics.
• Fuel Costs: The Urus’s 85-liter fuel tank and 12 liters per 100 km consumption result in annual fuel expenses of approximately AED 1,488 for 25,000 km of driving, based on UAE fuel prices (AED 2.5 per liter).
• Depreciation: While the Urus holds its value well compared to other luxury SUVs, it depreciates at about 30% annually. A new Urus priced at AED 1,529,500 could be worth AED 1,053,500 on the used market after a year.
• Registration and Fees: The UAE’s favorable tax environment minimizes additional costs, but buyers should budget for vehicle registration and road taxes.

Financing Options at Dourado Luxury Car
Dourado Luxury Car facilitates flexible financing options to make Urus ownership more accessible. Buyers can explore:
• Traditional Financing: Banks and credit unions offer competitive interest rates and structured payment plans, with loan terms typically ranging from 24 to 60 months. A larger down payment (e.g., 20%) reduces monthly installments.
• Alternative Financing: Personal loans or peer-to-peer lending platforms provide flexibility, though buyers should evaluate terms carefully.
• Monthly Payments: For a AED 1,000,000 Urus with a 20% down payment and a 2.99% interest rate over 60 months, estimated monthly payments are around AED 15,000, though this varies based on customization and loan terms.
Consulting with Dourado’s financial advisors helps buyers choose a plan aligned with their budget and long-term goals.
The Urus Experience in Dubai
Owning a Lamborghini Urus in Dubai is a lifestyle choice, reflecting prestige and performance. The city’s highways, desert dunes, and vibrant streets are perfect for showcasing the Urus’s capabilities. Whether cruising Sheikh Zayed Road or tackling off-road adventures, the Urus delivers exhilarating performance and unmatched style. Its multiple driving modes—Strada, Sport, Corsa, Terra, and Sabbia—allow drivers to tailor the experience to any terrain.
Dourado Luxury Car enhances this experience by offering personalized services, from bespoke customization to after-sales support, ensuring owners enjoy their Urus to the fullest. The dealership’s listings, such as the Urus S with a black exterior and Nero Ade & Giallo Taurus interior or the NOVITEC Orange with carbon elements, cater to Dubai’s taste for exclusivity.
Conclusion: The Ultimate Luxury Investment
The Lamborghini Urus, with its blend of supercar dynamics and SUV versatility, is a standout in the UAE’s luxury car market. At Dourado Luxury Car, prices start at AED 900,000 for new models and AED 706,700 for pre-owned, offering options for various budgets. While ownership involves significant costs—insurance, maintenance, and fuel—the Urus’s strong resale value and unparalleled driving experience make it a worthwhile investment.
Dourado Luxury Car’s commitment to quality, customization, and customer satisfaction makes it the premier destination for Urus buyers in Dubai. Whether you’re drawn to the Urus S, Performante, or a bespoke special edition, Dourado ensures your journey to ownership is as thrilling as the drive itself. Explore their showroom today and embrace the power, prestige, and sophistication of the Lamborghini Urus in the UAE.