Experience the Best of Lamborghini Urus with Novitec
The Lamborghini Urus created its own class: the super SUV. However, when Novitec gets involved, things reach a whole new level of excitement. The Novitec Lamborghini Urus isn’t just another fast family ride — it’s a rare masterpiece built for thrill-seekers and collectors alike.
For car enthusiasts, names like Novitec represent the pinnacle in luxury car customization. In the world of the Lamborghini Urus, this translates to exceptional rarity, impressive speed, and unmatched presence on the road.
Model Evolution and Rare Editions
The Urus entered Lamborghini’s lineup in 2018. Most saw it as a bold move for a brand known for two-seaters and wild V12s. However, its twin-turbo V8, striking design, and day-to-day usability made it a runaway hit.
Meanwhile, Novitec took the base Urus and turned it into something far more special. For example, their limited production runs feature exclusive carbon fiber aero kits, forged wheels, and power upgrades. Each vehicle is meticulously numbered and often customized per client request, making every Novitec Urus a true one-off in spirit.
In addition, Novitec’s rare “Esteso” wide body kit turns the Urus into a visually aggressive beast. These unique editions are coveted among supercar collectors who seek distinctiveness and status.
Notable Features in Rare Novitec Versions
- Limited-run carbon fiber aero packages
- Custom Novitec forged wheels (22″–24″)
- Individually tailored interiors
- Power upgrades up to 782 hp
- Unique paint and trim options
Motorsport and Performance Pedigree
Moreover, the Novitec Urus bridges the gap between an SUV and a race car. Novitec’s tuning expertise means significant performance gains without sacrificing daily driveability.
For example, Novitec’s ECU remap and exhaust upgrade push the Urus from the factory 650 hp to a jaw-dropping 782 hp with 1,032 Nm of torque. As a result, this hulking SUV hits 0–100 km/h in just 3.1 seconds.
Novitec also beefs up suspension and brakes, allowing sharper cornering and greater confidence at speed. Similarly, the custom exhaust note melds Lamborghini’s signature roar with a deeper, more menacing growl.
Performance Specs: Lamborghini Urus Novitec
- Power output: 782 hp
- Torque: 1,032 Nm
- 0-100 km/h: 3.1 seconds
- Top speed: 311+ km/h
- Novitec widebody aero and forged wheels
Interior Craftsmanship and Technology
Inside, Novitec offers dozens of customisation options. For example, buyers choose from an array of Alcantara, fine leathers, carbon fiber trims, and bespoke color accents.
Furthermore, Novitec offers upgrades to Lamborghini’s already advanced infotainment. Drivers enjoy crisp digital displays, configurable ambient lighting, and concert-grade audio. Comfort features remain top tier, with fully adjustable sport seats and climate zones.
Every Novitec Urus delivers a truly unique cabin — one that both honors Lamborghini’s tradition and adds fresh, personalized luxury.
Comparison with Rivals: The Novitec Edge
The luxury super SUV field grows every year. However, few can match the presence and drama of a Novitec-tuned Urus.
For example, while the Mercedes-AMG G63 and Bentley Bentayga Speed offer plenty of luxury and power, neither commands attention quite like a widebody Novitec Urus. Onlookers instantly recognize its bold stance, exclusive wheels, and distinct exhaust note.
Meanwhile, rivals such as the Porsche Cayenne Turbo GT may match performance, but lack the bespoke, collector-grade appeal that Novitec packages add to Lamborghini’s platform.
Collector Appeal and Resale Value
Lamborghini models already have strong collectability. Novitec editions elevate this further by offering rarity and cachet. Consequently, buyers of Novitec Urus editions often see high demand in secondary markets.
In addition, their bespoke nature and personalization keep resale values robust — especially for one-off color and trim configurations.
Thus, not only do you get to drive a superior machine, but you also hold an appreciating asset, particularly if you choose a rare spec or a limited-production bodykit.
Regional Market Insights: Novitec Urus in Dubai
Dubai’s car scene thrives on exclusivity and spectacle. Therefore, Novitec Urus models stand out even among fleets of supercars and hypercars.
For example, local buyers favor unique custom finishes, high-performance upgrades, and visually striking widebody kits — all hallmarks of the Novitec Urus package.
Additionally, dealers such as Dourado Luxury Car provide access to the region’s best selection of rare Lamborghini editions. Check out their Lamborghini stock here for the latest arrivals and trending_keyword Urus builds. You’ll often find Novitec-tuned models making headlines in the Middle East’s high-end car community.
Event Spotlight: Rare Novitec Urus at Car Shows
At premium automotive events, the Novitec Urus steals the show. Consequently, crowds flock to these models for their aggressive styling and mean exhaust notes.
For example, prestigious car shows in Europe and Dubai have hosted one-off Novitec Urus builds with unique liveries and bespoke interiors. Photos and social media coverage from these appearances regularly trend on luxury automotive channels.
Buyer Advice: Sourcing and Owning a Novitec Lamborghini Urus
Dreaming of owning a Novitec Urus? It helps to work with authorized dealers or workshops specializing in the brand. Moreover, patience is sometimes needed, since installations can take weeks depending on parts and customizations.
In addition, always verify authenticity of Novitec parts and seek documentation — provenance matters for future resale and collector value.
Meanwhile, you can keep up with trending Novitec Urus offerings on this Dubai showroom and on their trending best sellers.
What Makes the Lamborghini Urus Novitec Truly Stand Out?
Ultimately, the Novitec Lamborghini Urus delivers more than just numbers. It combines performance, luxury, rarity, and a sense of theater unmatched in the super SUV world. In contrast to conventional tuning, Novitec’s workmanship ensures that every detail, inside and out, is executed perfectly.
From widebody stances to thunderous exhausts — and from carbon detailing to individually tailored interiors — each Novitec Urus is a rolling piece of automotive art built for the most discerning owners.
For a quick visual overview, watch the video.
Conclusion: The Prominent Choice for Collectors
The Novitec Lamborghini Urus isn’t merely the best-tuned SUV; it’s an icon for collectors who want more than just speed. With every hand-built widebody kit and custom-tuned engine, those lucky enough to own one join a small, exclusive club.
Thus, if you crave standout performance and want a super SUV that guarantees attention — the Novitec Urus marks the ultimate in both form and function. Consider this model the beautiful blend of Italian soul and German engineering, finished in the most prominent fashion the tuner world can offer.
For more stock and upcoming Novitec editions, be sure to check the complete Lamborghini collection here and secure your chance to own a piece of automotive legend.
